The Project

Salford’s first interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint has launched, with cameos included from some regional royalty.

Made possible through The National Lottery Heritage Fund, Echo Salford is an exciting new augmented reality (AR) experience that takes users across the places and spaces of Salford’s iconic musical and cultural history, from MediaCity to Salford Lads Club, Islington Mill, and the infamous Kings Arms.

Since 1994, The National Lottery Heritage Fund has awarded £8.8billion to more than 51,000 heritage projects across the UK. Working alongside cultural partners and city stakeholders Echo Salford is sharing, uncovering, and restoring heritage content, supporting new and future music in Salford, and providing career opportunities for both students and early-stage professionals as they start their media production careers.

But... Why?

Heritage sites can be lost to regeneration or unforeseen closures so by using non-invasive augmented reality, physical places can be preserved for everyone to experience the impact they had and are still having.


Echo Salford is produced by Dig Media, a counter culture production company based in MediaCity.

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